Nielsen: Homescan Contains information on household based purchases for about 400,000 UPC’s and non-UPC coded random weight items, including prices, quantities, purchase date, product attributes, store name, store format, and zip code.
Researchers use Nielsen Homescan data, which provide detailed food-purchase information from a panel of U.S. households, to address a variety of important research topics. However, some question the credibility of the data since the data are self-recorded and the recording process is time-consuming.
Researchers use Nielsen Homescan data, which provide detailed food-purchase information from a panel of U.S. households, to study the dynamics of retail food markets. What Is the Issue? Some questions have been raised regarding the credibility of the Nielsen Homescan data because the data are self-recorded and the recording process is time-consuming.
Welcome Nielsen Homescan Panel Members Have your say. Make an impact. Enjoy the rewards. Member Login. Forgot Email Address or Member ID. Forgot Password. First time using our site? Please register. Not a panel member? Discover how Nielsen Homescan works and how easy it is to get started.
DA:77PA:17MOZ Rank:32
Nielsen Data | What Is It? | How Do I Use It? | MBM
HOMESCAN Nielsen Data The Market Dimension. Understand what is being measured. Unlike Scantrack, Homescan tracks EVERY purchase, from any store, brought into the home by a Panel of 15,000 Households. So, there are no coverage gaps. The Product Dimension. Products need the same diligence as Scantrack to make sure the database accurately reflects the category. The value of Homescan is in the capturing of every purchase that consumers bring into the home.
The in-home household scanner data collected by Nielsen is called Homescan; the IRI collection is called Consumer Network. Because the IRI in-home scanner data do not contain non-UPC random-weight perishable products, Homescan is the only option for obtaining these data. Nielsen started collecting in-home household scanner data in 1989.
Nielsen and IRI both have similar household panel data services. IRI calls theirs Consumer Network and Nielsen’s is branded HomeScan. The underlying data actually comes from the same source – funny to think of those two companies collaborating on anything! They have a joint venture called the National Consumer Panel (NCP).